General information
Non-product branded content only
- Materials or communications with no medical or scientific information and no description of our products or indications.
- Health related topics that are general and/or of common knowledge for the public are considered general information if no scientific details or treatment options are discussed.
- Materials in this pathway may never include product branding or product name/generic name/MK-number etc.
Examples:
- Meeting logistic information (registration pages, app, SMS reminders).
- Post meeting surveys and general meeting follow up, emails.
- Corporate presentations (for general public).
- Corporate Social Responsibility communications.
- MSD.XX/corporate websites (excluding therapeutic area/research pages/pipeline).
- Service advertisements for newsletters (M-connect).
- MSD branded employee introduction letter (e.g. new sales rep).
- Employer branding/HR campaigns.
- “Reminder items” with MSD logo only (as allowed locally).
- Speaker slides from non-medical/scientific speakers that has no medical or scientific information.
- General health topics (e.g. benefits of diet and exercise, harms of smoking, etc).
- Healthcare system topics (e.g. presentation of authorities, CME system of HCPs, administrative structure of health care, HAT topics).
- Consent forms, privacy statements, cookies and other legal matters.
- Web page layouts.
- Congress booth activities and layout (non-scientific).